Boox 是一家以活力為核心的水果供應商，精選來自日本、越南與韓國的優質水果。靈感源自電影名句「人生就像一盒巧克力」，Boox 將「盒子」轉化為充滿能量的象徵—不被動應對，而是用水果的新鮮與活力去迎擊生活的不確定。我們在「box」中多加一個「o」，象徵圓潤如寶物的果實，盛載新鮮與驚喜。Boox 相信水果能為日常注入活力與喜悅，抵抗生活的不確定。透過果盒與果籃，傳遞分享與品味，創造屬於新世代的美好儀式感。

 

Boox is a fruit supplier with energy and good vibe at its core, curating premium selections from Japan, Vietnam, and Korea. Inspired by the film’s famous line, “Life is a box of chocolates,” Boox transforms the “box” into a symbol of vitality—not passively accepting randomness, but meeting life’s uncertainties with the freshness and energy of fruits. By adding an extra “o” to “box,” we evoke the roundness of fruit as treasures, brimming with freshness and surprise. Boox believes fruits can infuse everyday life with joy and vitality, turning boxes and baskets into gestures of sharing, taste, and ritual for a new generation.